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28 July 2010
The World’s Most Valuable Brands
From Apple to Goldman Sachs, resilient brands can bounce back to be among the world’s best. It will take more than a problem with antenna reception on the iPhone 4 to affect Apple’s brand.
This is a company that has faced setbacks before and bounced back to become the world’s most valuable brand–worth $57.4 billion, according to Forbes. In a list dominated by tech brands–they made up 30% of the top 50 ranked by Forbes–Apple ( AAPL - news - people ) squeaked by longtime nemesis Microsoft ( MSFT - news - people ), worth $56.6 billion, and Google ( GOOG - news - people ), which came in fifth on the list with a brand value of $39.7 billion. Steve Jobs’ creation is among a number of resilient brands, including corporate ones, that have thrived despite business troubles or setbacks.
See the World’s Most Valuable Brands in pictures: http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-forbes-cmo-network-most-valuable-brands_slide.html