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04 October 2011
Top 10 Brilliant Branding Tips
Breathe Fire into Your Business
At a time when SMEs are having to compete even harder for survival, now is the time to flex your business muscle and show clients, past, present and prospective what your company, product or service can really do.
- Develop a brand strategy and framework. Whether you’re a start-up or a business ripe for a rebrand, you’ll need a clear strategy in place to build your business into a recognisable brand. Be prepared to think long term.
- Research your target market and understand your market positioning. Objectively assess what you do and offer, and research your target market so you know your competitors, and can develop a brand that distinguishes itself with unique selling points.
- Clearly demonstrate how your business, product or service can benefit your clients in everything you say and do. Your entire business should convey every exceptional attribute about you, your product or company, from the words on the page to the type of marketing materials and PR you use to promote what you do.
- Say what you mean and do what you say. Work out what your core messages are and stick to them in everything you do, from your website, to how your receptionist answers the phone.
- Bring in experts to help you. Be prepared to bring in expertise from outside. Our clients appreciate the fresh perspective an objective view brings to their company as a whole. This also avoids wasting money on inappropriate types of marketing & PR.
- Update your website regularly. Your website is your shop window. Keep it current, fresh and interesting. Use blogs, deals and news to keep people coming back for more.
- Let the world know you exist. Identify key platforms and use them effectively to reach your target market and be active as a business. Put on events, do charity work, campaign for something that means something to you, and invite clients to meet you.
- Include your staff. Your staff are your best brand ambassadors. Make sure they understand the company’s values and key messages.
- Take a critical look at your website. Step into your customer’s shoes for a day. Is your website easy to use? Are your messages clear? Does your site reflect what you do and how your brand has developed?
- Integrate your brand and communications. All your communications, from your logo to your company name, from the look and feel of your website to your marketing and PR should reinforce your business’s core values and messages.