Who
Seadragon is led by Caroline Phillips, whose media, marketing and brand management experience spans some seventeen years.
Through Caroline’s own experience as a company director in industry sectors that include renewable energy, entertainment and property investment, she recognised that there was a need for branding, marketing and communication decisions to be discussed as an integral part of the business at board level.
“Branding, marketing and PR are just as important as whether your product works, how well your company is run, and if your accounts are done on time. Without it woven into the fabric of your firm, how will you sell who you are and what you do effectively?”
Over the years, Caroline has built up a network of tried, trusted, and hugely talented individuals whose skills she can count on to deliver a wide variety of projects, productions, campaigns and events. Harnessing this talent pool, Caroline creates the team best suited to deliver your requirements. These individuals are cherry-picked for their outstanding skills, diligence, enthusiasm and ability to think fast, creatively, and most importantly, commercially.
Caroline Phillips Founder & Managing Director
Caroline began her career as a journalist at the BBC after graduating from the University of Kent in 1993. Since then, she has produced extensive published work as a writer, broadcaster, editor and producer for TV, film, radio and the press. For the last seven years, Caroline has concentrated on building a number of businesses at Board Level as their Managing or Marketing Director. Through the creation and delivery of integrated branding, marketing and PR strategies, Caroline has promoted companies nationally and internationally, identifying commercial opportunities, building brand reputation, and generating new business. This extensive experience in the media industry and international business has enabled Caroline to understand the mechanics of business promotion from both inside and outside the media. As a journalist by trade, she knows what will make headlines and interest consumers. As a company director, she knows what will sell and how to build a brand’s value.
Using this know-how, Caroline works with you to:
- Create or transform your brand
- Strategise and implement branding, marketing and PR campaigns
- Produce engaging marketing materials, particularly user-friendly websites
- Build your reputation and strategic alliances
- Stake your position
- Promote you in the marketplace
- Realise your commercial objectives
Examples of Seadragon’s work can be viewed in Portfolio.