Branding
Seadragon specialises in building the brand around your company or product’s commercial objectives.
We work with start-ups looking for an identity, through to established companies who want rebranding or repositioning.
For us, a brand identity is far more than a recognisable logo. Your entire business should convey every exceptional attribute about you, your product or company, from the words on the page and the design format to the type of marketing materials and PR you use to promote what you do.
This is why we devise and implement an integrated branding strategy that carves the ‘look and feel’ of your business around your commercial objectives. We know from experience that this saves a huge amount of time and money.
We also ensure your position in the marketplace is distinguished from competitors and build your reputation by flagging your business’s USPs.
By the time we’ve finished creating your brand’s architecture, an intricate mechanism will have been engineered to underpin everything you do and say about yourself or your company. Yet all your target market sees is a powerful, well-structured business that does what it says and, of course, looks spectacular.
Seadragon manages the entire process from conception to implementation so you won’t have the worry of coordinating designers, writers, market researchers and business analysts.
Branding includes:
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Defining the corporate structure and your firm’s business objectives
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Researching competitors and market positioning
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Creating key messages
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Finding a distinctive company name
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Producing a logo and overall design
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Creating a new website incorporating the brand throughout all the marketing materials and key company documentation
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Producing Corporate Branding Guidelines
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Presenting the new identity internally so that all staff understand the corporate structure, its aims and key messages